About Christine Leuthold
Says Christine: “Often without realizing it, brands can become outdated and disconnected. Unless brands are kept in alignment with the evolving culture and priorities, this will lead to missed opportunities and wasted resources. By reconnecting ann organization to its core identity and brand, across functions and externally, 1 + 1 can equal 4 — or even more!”
A brand and messaging strategist, Christine has worked with global corporations, non-profits, start-ups and educational institutions in the US, China, Europe and South Africa.
With a professional signature that is best described as soft spoken wisdom, she is a proven innovator in brand integration and experience design. Drawing on decades of cross-disciplinary and multicultural experience, she has developed an approach to branding that strengthens connections across departments and functions to achieve brand-aligned, cohesive growth.
Christine speaks multiple “languages”, including strategic planning, marketing and promotion, program development, human resources, stakeholder cultivation, space planning and interior design, messaging and graphic design, organizational flow — and the critical languages of active listening and creative, practical problem-solving. With a working style that is both transparent and collaborative, she is applies her expertise in her work with organizations, communities and individuals. Her goal is always to present workable solutions that can be easily implemented and built upon, while always protecting and reinforcing the brand.
Currently a partner in Real World Explorations, a national platform that introduces students to college and STEM/STEAM career paths, Christine also serves Co-Director of The Esalen Inspirational Film Festival. Throughout her career, she has developed and executed numerous high-profile campaigns and messaging platforms, including ones for the South African National Congress, during the New York visit of Nelson Mandela, upon his release from prison, and a series of cause-related marketing campaigns in her capacity as Director of Public Relations for Ralph Lauren Corporation.
Based in LA and New York, Christine has lived on three continents, serving on staff, as a consultant and as a trusted advisor to organizations including Ralph Lauren Corporation, The Perrier Group, Chase/J.P. Morgan, Bank of America, SCAD, Georgetown University, The Center for Civil and Human Rights, The New York Special Olympics, Film Forum and Communities in Schools.
With a B.S. degree in Mandarin Chinese and Business from Georgetown University, Christine furthered those studies in Taiwan, Paris and Shanghai. She is also certified in residential interior design from Atlanta College of Art (now SCAD) and is also the author of the critically-acclaimed book Comfort Living: A Back to Basics Guide to a More Balanced Lifestyle, in which she focuses attention on personal branding andÂ individual quality of life.
A dual citizen of the U.S. and Switzerland, Christine is based in Los Angeles and New York City and has lived in London, Paris, Shanghai and elsewhere in the U.S.
Websites: CInsightGroup.com & ComfortLivingbyChristine.com
Social Media: Linked In & Facebook: Christine Eisner Leuthold
Twitter & Instagram: @cinsightgroup