About

About Christine Leuthold

Winning brands make a practice of reinforcing their core identity, across functions, to maximize growth, both internally and externally.

Based in LA & NY, Christine is a brand, corporate culture and messaging strategist. She creates, produces, and disseminates impact-driven messaging for authentic connection and positive change. A proven innovator in brand integration and experience design, her professional signature is best described as soft spoken wisdom.

Drawing on decades of cross-disciplinary and multicultural experience, she has developed an approach to branding that strengthens connections across departments and functions for brand-aligned, cohesive growth. With a working style that is both transparent and collaborative, she initiates messaging solutions that reinforce brand integrity.

In the 1980s, she was at the forefront of what is now called Corporate Social Responsibility. There, she created and produced brand-aligned social impact initiatives as Public Relations Director for Ralph Lauren Corporation. These efforts led to the establishment of the Ralph Lauren Corporate Foundation. Ever since, she has integrated the greater good into her professional endeavors (including more recently, via her platform Stone Soup Ripple. )

A dual citizen of the U.S. and Switzerland, Christine has lived in London, Paris, Shanghai and domestically, in Atlanta, Washington, D.C., San Francisco. She has worked with global corporations, non-profits, start-ups and educational institutions in the US, China, Europe and South Africa.

With a B.S. degree in Mandarin Chinese and Business from Georgetown University, Christine furthered those studies on two continents:  in Taibei and Shanghai as well as in Paris at the University of Paris’ Asian Studies College. She is also certified in interior design from Atlanta College of Art (now SCAD) and brought her organizational approach to branding as the author of the critically-acclaimed book Comfort Living: A Back to Basics Guide to a More Balanced Lifestyle, in which she focuses attention on personal branding and individual quality of life.

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