About Christine Leuthold
Says Christine: “As an organization grows, their brand often gets disconnected from their core identity. Organizations must maintain their alignment with their evolving culture and priorities. If not, opportunities will be missed and resources will be wasted. Winning brands use their core identity to accelerate growth, both internally and externally.”
A brand and corporate culture strategist, Christine Eisner Leuthold has worked with global corporations, non-profits, start-ups and educational institutions in the US, China, Europe and South Africa.
With a professional signature that is best described as soft spoken wisdom, she is a proven innovator in brand integration and experience design. Drawing on decades of cross-disciplinary and multicultural experience, she has developed an approach to branding that strengthens connections across departments and functions to achieve brand-aligned, cohesive growth.
Christine speaks multiple “languages”, including strategic planning, marketing and promotion, program development, fundraising, human resources, stakeholder cultivation, space planning and experience design, communications, organizational flow — and the critical languages of active listening and creative, yet practical problem-solving. With a working style that is both transparent and collaborative, she is applies her expertise in her work with organizations, communities and individuals. Deliverables are workable solutions that can be built upon, while always protecting and reinforcing the brand.
Throughout her career, Christine has developed and executed numerous high-profile campaigns and messaging platforms, including ones for the South African National Congress, during the New York visit of Nelson Mandela, upon his release from prison, and a series of cause-related marketing campaigns in her capacity as Director of Public Relations for Ralph Lauren Corporation. One of her ongoing projects is her role as Co-Director of The Esalen Inspirational Film Festival. She is also a partner in Real World Explorations, a national platform that introduces students to college and STEM/STEAM career paths.
Based in LA and New York, Christine has lived on three continents, serving on staff, as a consultant and as a trusted advisor to organizations including Ralph Lauren Corporation, SCAD, The United Way, The Center for Civil and Human Rights, Communities in Schools, Douglas Elliman, The Perrier Group, Chase/J.P. Morgan, Bank of America, Georgetown University, The Special Olympics, Communities in Schools and Film Forum.
With a B.S. degree in Mandarin Chinese and Business from Georgetown University, Christine furthered those studies on two continents: in Taibei and Shanghai as well as in Paris at the University of Paris’ Asian Studies College. She is also certified in interior design from Atlanta College of Art (now SCAD) and brought her organizational approach to branding as the author of the critically-acclaimed book Comfort Living: A Back to Basics Guide to a More Balanced Lifestyle, in which she focuses attention on personal branding and individual quality of life.
A dual citizen of the U.S. and Switzerland, Christine is based in Los Angeles and New York City and has lived in London, Paris, Shanghai and domestically, in Atlanta, Washington, D.C., San Francisco.