What We Do


Clients use the word “vigilant” to describe Founder and Creative Director Christine Leuthold in her efforts to create value through brand integration. She identifies and connects exactly the right people, programs and resources, resulting in aligned growth. By entwining core identity with the realities of implementation, success is inevitable.

  • Working closely with an organization’s leadership team, Christine first observes and then immerses herself in the internal systems of an organization, whether it be on a specific project or department or the organization as a whole.
  • With the insights gained, she articulates the organization’s core identity and then identifies specific tactics to reinforce brand messaging and direct it toward key stakeholders.
  • Stakeholders include existing, potential and past clients; staff; investors and advisors, donors and volunteers; the media; and the general public.


Recipient Private and Public Sector Organizations:

Consulting: How We Work

Christine assumes the role of keeper of the brand for clients. By participating in key meetings and communications, she identifies untapped potential across the organization. The process is collaborative, cross-functional, and goal-driven. Using a unique method based on the 5 dimensions, an organization’s core identity is connected to its brand to achieve positive growth. Oftentimes it results in connecting the organization with the talent and resources available through C Insight Group.

As the former Director of Public Relations for Polo Ralph Lauren Corporation, Christine innovated a method for discerning the organization’s core identity and conveying its brand via multiple platforms. After establishing the connection, Christine orchestrated a series of unique philanthropic and cause-related marketing initiatives for the company. The resulting synergy led to the creation of the Polo Ralph Lauren Foundation.

Every organization has its own priorities, challenges and opportunities. Our goal is to deliver cohesive, streamlined messaging that impacts the bottom line. The customized scope of work might include:



  • Core Identity Statement – an articulation of the organization’s identity in its purest form
  • Brand Assessment – a review of the current brand, logo and culture, and how they are expressed across the organization and externally
  • Brand Messaging Tools – a customized set of tools (verbal, visual and experiential) that convey the core identity of the organization, both internally and externally, for more effective messaging on all fronts
  • Internal Brand Connection – a collaborative, cross-functional process that integrates day-to-day operations with the organization’s core identity and messaging tools for aligned growth
  • External Brand Partnerships & Connection – the discovery and development process of connecting the brand to new or existing partners, networks and initiatives to energize and extend the brand’s reach
  • Keeper of the Brand C Insight Group helps brands flourish through continued involvement in key initiatives as priorities shift and opportunities arise


Speaking: Experience. Discover. Learn.

Aseop had a fable about sticks. Taken individually, each stick was easily snapped in two, but when bundled together they reinforced one another and possessed tremendous strength. In order to cultivate strength and structural integrity in any business, the organization’s branding must go beyond logo, lobby and letterhead.

Christine’s approach to brand acceleration helps leadership teams, clients and other stakeholders emerge with an entirely new approach to this critical element of organizational growth. Recognized for her easygoing style and blue chip credentials, she has succeeded in developing new approaches for understanding, discussing and implementing brand messaging in the private and public sectors.

Formats can be customized to meet the needs of your organization via hour-long presentations, round table discussions, moderated panels or multiple-day retreats.

Sample Talk Topics:

  • Core Identity Connection: What It Is & Why It’s Important
  • Keeping Your Brand Up to Speed When You’re Growing @ the Speed of Light
  • Identity Crisis: Do You Know Who You Are? (What About Everyone Else?)
  • The New Brand = Being a Great Company
  • Brand Alignment Bull’s Eyes & Ones that Missed the Mark
  • A+ Logo Creation, Linking Concept to Details
  • Into the 5th Dimension: A New Look at Brand Development
  • How to Take Your Brand on the Road… and Then Right Back Home Again
  • Brand Integration: Working With Your Staff Across Disciplines & Beyond
  • Starting Up or Starting Over: Branding Basics & Battle Stories

Christine as Your Speaker



Everyone works differently, and we get that.  Clients work with us on a retainer or project basis, based upon a defined scope of work.

An initial consultation with Christine can be focused on a pre-determined project or with her as an attendee of a more general meeting, followed up by her recommendations for areas of engagement.