Process

candle and bundle of matchesLet C Insight Group ignite your brand! As an integral part of an organization’s leadership team, Christine first observes and then immerses herself across the internal systems of an organization, which comes as second nature to her. Simultaneously, she uses the insights gained there to articulate their core identity, while zeroing in on specific tactics to reinforce brand messaging and direct it toward key stakeholders. These might include: existing, potential and lapsed clients; staff; investors, advisors, and donors; the general public; and the media.

At her clients’ places of business and beyond, Christine steps into the role of keeper of the brand, participating in key meetings and communications to identify untapped potential across the organization. The process is collaborative, cross-functional, and goal-driven, often connecting the organization with the nationwide expertise that is available through C Insight Group.

Our approach uses the 5 dimensions to link an organization’s core identity to its brand, but that’s just the beginning… click here to read more.

In this manner, we have continued to meet specific goals of private and public sector organizations, including:

  • JP Morgan/Chase
  • Polo Ralph Lauren
  • Wellness Within Your Walls
  • SCAD
  • Appletiser
  • Sarasota Arts & Cultural Alliance
  • Film Forum
  • Douglas Elliman Knight Frank
  • The African National Congress